Digital Marketing Week 4 - with Paul Powers

Unlocking Market Research Power

• SWOT Analysis: Understand the market, analyze strengths and USPs, identify areas for improvement, monitor the market, and highlight threats.
• Brand Identity: Collection of elements like logo, imagery, color schemes, brand value, ambassadors, and tone of voice.
• Market Research: Utilize polls, feedback, questionnaires, and competitor analysis for a thorough SWOT analysis.