Unit 5 L5 - Technology in the Promotional Function

Multiple Choice

Digital marketing uses what tools to promote products?

• Television commercials and radio broadcasts

• The internet, mobile phones, and other digital technologies

• Flyers and brochures distributed in public places

• Celebrity endorsements in print magazines

Multiple Choice

Why do companies need digital communication strategies?

• To comply with outdated marketing regulations

• To maintain a presence in traditional media channels

• To reach digital customers and leverage new technological opportunities

• To avoid customer interaction altogether

Multiple Choice

Social media marketing is effective because it allows companies to:

• Send unsolicited private messages to potential customers

• Create a buzz and spread positive word-of-mouth recommendations

• Completely control and filter all customer feedback

• Limit the ability for customers to interact with the brand

Multiple Choice

Display advertising refers to:

• Interactive games used for product promotion

• Influencer marketing campaigns on social media platforms

• Sending promotional emails directly to customer inboxes

• Banners and ad formats that appear on websites, apps, or social media feeds

Multiple Choice

What type of marketing occurs when customers control the information they receive from a company?

• Interactive marketing

• Traditional marketing

• Passive marketing

• Static marketing 

Multiple Choice

How do social media tools benefit marketers?

• By making it easier to communicate with the competition

• By restricting access to customer desires

• By making it easier to understand customer desires

• By reducing the number of communication channels

Multiple Choice

Mobile communication allows for:

• Companies dictating the type of information customers receive

• Interactive marketing where customers personalize their information flow

• Difficulty in reaching specific customer demographics

• Limited options for customers to provide feedback

Multiple Choice

Social media can be a double-edged sword for companies because:

• It fosters open communication, allowing both positive and negative customer experiences to be shared publicly.

• It discourages customer engagement with the brand.

• Maintaining a social media presence requires significant investment.

• Companies have no control over how their brand is perceived on social media.

Multiple Choice

Artificial intelligence (AI) in marketing can be used for:

• Blocking customer access to specific online promotions

• Creating personalized offers and enabling voice-activated product ordering

• Replacing the need for human interaction with customer service

• Primarily focusing on marketing through traditional phone calls

Multiple Choice

What is the purpose of geofencing in marketing?

• To restrict the use of Wi-Fi technology

• To create virtual geographic boundaries for targeted messaging

• To limit access to digital devices

• To prevent customers from accessing promotions

Multiple Choice

Which technology allows customers to interact with software to order products with voice commands?

• Virtual reality

• Augmented reality

• Artificial intelligence

Multiple Choice

How do virtual and augmented reality enhance promotional experiences?

• By delivering 3-D, holographic images, and interactive experiences

• By restricting access to promotional content

• By providing 2-D images and messages

• By providing still images without interactivity

  B

Multiple Choice

Digital communication methods are more susceptible to:

• Difficulty in measuring the success of marketing campaigns

• Limited reach due to geographical barriers

• Primarily negative customer feedback through reviews

• Hacking attempts that could expose customer information

Multiple Choice

What legal obligation do companies have regarding customer data collected through digital communication?

• To protect personally identifiable information collected from customers

• To primarily use customer data for phone marketing campaigns

• To only share customer information with other business partners

• To delete all customer data after a single purchase

Multiple Choice

Why are many customers distrustful and reluctant to use new technologies in promotions?

• The high cost of purchasing new devices

• Difficulty in learning how to use the technology

• Because they fear new technologies will invade their privacy

• Primarily receiving irrelevant marketing messages