Online content and Media

Presented by: [Shuhrat Djuraev]

Online Content and Media

Word Cloud

Siz yoqtirgan onlayn kontent platformangiz nima?

Definition: Onlayn kontent va ommaviy axborot vositalari internetda mavjud bo'lgan raqamli ma'lumotlar va ko'ngilochar narsalarni o'z ichiga oladi.

Importance: zamonaviy raqamli marketing, iste'molchilarni jalb qilish va elektron tijorat strategiyalari uchun ajralmas.

• Text-Based: The New York Times

• Visual: Instagram, including photos and infographics.

• Video: YouTube

• Audio: Spotify and Apple Podcasts

• Interactive: Stitch Fix - Style Quiz, Warby Parker - Home Try-On Quiz sunglasses

Types of Online Content

Multiple Choice

Understanding Online Media Platforms

Which platform offers a drag-and-drop website builder ideal for users without coding skills?

Multiple Choice

Which platform is known for its customizable themes and plugins, often used by bloggers and businesses?

• Wordpress

Multiple Choice

Which social media platform is primarily used for professional networking and job searching?

• Linkedin

Multiple Choice

Qaysi platforma foydalanuvchilar deyarli har qanday mavzudagi videolarni yuklashlari va almashishlari mumkin bo'lgan eng katta video sharing saytidir?

Multiple Choice

Which streaming service features movies and TV shows from WarnerMedia, including original content like Game of Thrones (Игра престолов)?

Multiple Choice

Qaysi platforma musiqa oqimi va moslashtirilgan tavsiyalar bilan katta podkastlar to‘plamini joylashtirish bilan mashhur?

• Google Podcasts

• Spotify

• Apple Podcasts

• Pandora

Multiple Choice

Vizual kontent yaratish uchun qaysi tools keng qo'llaniladi va turli shablonlarni taklif qiladi?

• Adobe InDesign

• Adobe illustrator

Multiple Choice

Dunyodagi veb-saytlarning muhim qismini qaysi kontentni boshqarish tizimi quvvatlaydi?

• Joomla

• WordPress

• Drupal

• Wix

Multiple Choice

Which tool is popular for email marketing campaigns?

Filmmakers and creatives use Vimeo to showcase their work in a professional setting.

Influencers and brands use Instagram to reach audiences through visually appealing posts and stories.

Kim Kardashian

Popular YouTubers earn revenue through ad views, sponsored videos, and merchandise sales.

Jimmy Fallon, David Dobrik

A popular TikTok user with a large following might be paid by a clothing company to wear and showcase their new outfit in a dance video. The creator earns money from the brand for this promotion.

​​Khaby Lame

Monetization Strategies - platforma reklamalar, homiylik qilingan kontent va brend bitimlari orqali kontent yaratuvchilari uchun daromad keltiradimi?

Hollywood filmmakers

Multiple Choice

Qaysi onlayn kontent modeli yuqori sifatli, eksklyuziv kontentni taklif qilish orqali barqaror daromad oqimini ta'minlaydi?

• Advertising

• Subscriptions

• Affiliate Marketing:

• Crowdfunding

Trends in Online Content and Media

Trendlar - bu keng auditoriya e'tiborini tortadigan va barcha asosiy ijtimoiy media platformalarida tezda tarqaladigan vaqtinchalik kontent turlari. Ular turli shakllarda keladi, jumladan, muhokama mavzulari, memlar, qisqa videolar va chelenjlar.

Multiple Choice

Qaysi platforma qisqa, qiziqarli videolarni yaratishni rag'batlantiradi va virusli marketing uchun Chipotle kabi brendlar tomonidan qo'llaniladi?

Multiple Choice

Qaysi platforma yuqori darajadagi AMA (Ask Me Anything) -larni o'z ichiga olgan users tomonidan yaratilgan kontent va muhokamalarda rivojlanadi?

Online Content and Media​

Consumer Engagement

Mijozlarni jalb qilish - bu turli onlayn yoki oflayn kanallar orqali tashqi iste'molchi/mijoz va tashkilot o'rtasidagi o'zaro aloqadir.

Multiple Choice

Qaysi jalb qilish texnikasi Instagram-da yuqori ishtirok etish va brand loyalty oshirish uchun polls va questions dan foydalanishni o'z ichiga oladi?

• Stories

• Interactive Stories

• Reels

• IGTV

Multiple Choice

Qaysi tools veb-sayt ishtiroki ko'rsatkichlarini kuzatishga yordam beradi va foydalanuvchi xatti-harakatlari haqida tushuncha beradi?

• Google Analytics

• Adobe Analytics

• Piwik (Matomo)

• Clicky