Ethos, Pathos, Logos

ETHOS ~ LOGOS ~ PATHOS

What is Ethos?

◻ The ETHOS appeal uses people or

ideas that are Credible / Credibilidad

-You trust the advice of a doctor because of
who he/she is. Confías en el consejo de un médico por quién es. Vous faites confiance aux conseils d’un
médecin en raison de qui il est.
-You buy something advertised by certain celebrities
whom you trust/respect. Compras algo anunciado por ciertas celebridades en las que confías o respetas.Vous achetez quelque chose annoncé par certaines célébrités en qui vous avez confiance/respectez.

What is Pathos?

◻ PATHOS appeals to our emotions or feelings/

emociones/ émotions

Pathos can also include beauty, humor, shock

value, or appeal to physical sensations like

taste. belleza, humor, valor impactante o

apelación a sensaciones físicas como el

Gusto. la beauté, l'humour, la valeur de

choc ou l'appel aux sensations physiques

comme le goût.

What is Logos?

◻ LOGOS is related to the word

LOGIC, or reasoning
(razonamiento / raisonnement).

◻

◻
When you use LOGOS, you appeal to your audience’s reasoning.
You make a good point, or you provide research-based evidence.
Cuando utilizas LOGOS, apelas al razonamiento de tu audiencia.
Usted expresa un buen punto o proporciona evidencia basada en
investigaciones. Lorsque vous utilisez LOGOS, vous faites appel au
raisonnement de votre public. Vous faites valoir un bon argument ou vous fournissez des preuves fondées sur des recherches.

Draw

Circle the Correct Appeal for the Ad.

Multiple Choice

What Type of Ad is this:

• Ethos

• Pathos

• Logos

Draw

What type of ad is this? Circle the right answer.

Open Ended

What type of appeal is this ad using?

Audio Response

What type of ad is this? Record audio for your answer!

Open Audio Recorder

Open Ended

What Appeal do you think is the most effective and why?

Open Ended

Create a simple advertisement for
a dog you are selling using Pathos.

Open Ended

Describe one of your favorite
commercials from your favorite
brands.(ex. Coca-Cola or Gucci)

Then tell me what appeal they use in this ad.