Contact List

How to Build a Professional Contact List
(Based on the Go Pro Book)

The Mindset of a Network Marketing Professional

• ​What does it mean to be a professional?

  • Work with intention, consistency, constancy and focus.

  • View the process of building contacts as a fundamental skill.

• The first step to success:

  • Create a contact list as a work tool.

The Importance of the Contact List

• ​Why create a contact list?

  • Your list is your biggest asset.

  • It helps you organize your opportunities clearly.

• Who should be on the list?

  • Everyone you know: family, friends, acquaintances, coworkers, and online connections.

The Importance of the Contact List

• ​Why create a contact list?

  • Your list is your biggest asset.

  • It helps you organize your opportunities clearly.

• Who should be on the list?

  • Everyone you know: family, friends, acquaintances, coworkers, and online connections.

  • Warm and Cold Contacts.

Warm Contacts

• Who are they?

  • People you already know and trust.

  • Examples: Family, close friends, former colleagues.

• How to approach warm contacts:

  • Be honest about your goal.

  • Invite them to learn about the project without pressure.

Cold Contacts

• Who are they?

  • People you don’t have a relationship with yet.

  • Examples: Strangers, social media followers, distant acquaintances.

• How to approach cold contacts:

  • Show genuine interest in the person (sincere compliments).

  • Use open-ended questions to build a connection (e.g., “What do you do currently?” or “Have you ever thought about earning extra income?”).

  • Don’t sell immediatel, focus on building a relationship.

Contact Categorization

Eric Worre suggests categorizing contacts for a more effective approach:

Blue Collar

• Who are they?

  • Manual or operational workers, such as technicians, drivers, and factory workers.

• How to approach them:

  • Highlight how the business can complement their current income.

  • Emphasize flexibility to balance other activities.

Contact Categorization

White Collar

• Who are they?

  • Professionals like administrators, executives, bankers, and teachers.

• How to approach them:

  • Highlight the financial potential of the business.

  • Emphasize leadership opportunities and personal growth.

Contact Categorization

Salespeople/Commercial Professionals

• Who are they?

  • Sales representatives, commercial agents, or customer service professionals.

• How to approach them:

  • Show the similarities between what they already do and what they could achieve with Impera.

  • Talk about earnings from direct sales and the potential to build a team.

Contact Categorization

Entrepreneurs

• Who are they?

  • Business owners or people experienced in leading teams.

• How to approach them:

  • Highlight the scalability of the business.

  • Show how Impera can diversify their income and generate passive profits.

Contact Categorization

Investors

• Who are they?

  • People with experience in business, finance, or investments.

• How to approach them:

  • Show the plan for passive, long-term income.

  • Highlight the opportunity to create residual income and build a sustainable financial asset.

Contact Categorization

Homemakers

• Who are they?

  • People managing households who might be looking for flexible opportunities.

• How to approach them:

  • Emphasize the flexibility of schedules and working from home.

  • Show the positive impact on self-esteem, financial independence, and personal development.

Contact Categorization

Students

• Who are they?

  • Young individuals in school or early in their careers.

• How to approach them:

  • Highlight the opportunity to learn practical skills and earn extra income while studying.

  • Emphasize the potential for personal and financial growth.

How to Approach Contacts

1. Invite without pressure:

   • Avoid appearing desperate or pushing for a sale.

   • Use phrases like:

     • “I came across something interesting and thought of you.”

     • “Would you be open to learning about something that could improve your current situation?”

2. Be quick and to the point (The Law of Urgency):

   • Keep the initial conversation short and direct.

   • Don’t explain everything right away; schedule a meeting or presentation.

How to Approach Contacts

Personalize your approach:

• Adapt your communication style based on the contact’s profile (from categorization).

1. Handle objections:

   • Be prepared to hear “no.”

   • Respond with empathy:

     • “I understand your concern. Would you like to talk more about it?”

Let's test your knowledge!

Congratulations, you finished!