Learning Ethos, Pathos, Logos

What are the rhetorical appeals?

Ethos, Pathos, Logos

Objective:

In this lesson, we'll explore how writers persuade their audience by using ethos,
pathos, and logos.

By understanding these rhetorical appeals, you'll be able to evaluate arguments more effectively and apply these techniques in your own writing.

Open Ended

Question #1

Warm up question!

Answer using a complete sentence. 

Think about a time when someone tried to convince you of something—maybe a friend, a parent, a commercial, or a social media post. What made their argument convincing (or not convincing)?  

I'm gonna play an advertisement. While watching, think about…

●Who is the commercial
for and what do they
want people watching to
do?

●How do they want people
watching to feel?

●Do they give any
numbers/facts to
convince watchers?

●Why do they use a
celebrity in their
commercial?

1.

Each group has been given a set of questions. Please read them aloud as a group. Split questions evenly among members to research.

2.

Discuss and summarize your answers to the questions on the slide with your group number and term on it.

3.

At the end of the timer, the reporter will be sharing what you
have found and written on your slide with the class.

Behavior expectations ( :
1.

Remember your role within the
group.

2.

Treat others with respect.

3.

Watch your volume as you work.

Specific job tasks:
Material manager: Read the questions to the group, double check that recorder is working on the correct slide
Task manager: Watch the timer, the group’s volume level, and ensure everyone is contributing to the group
Reporter: As recorder types, practice what you’re going to say before you present. Any words you can’t say?
Recorder: Type the group’s answers on your slide. Make sure slide is EASY TO READ

Instructions

Multiple Select

Question #2

- Rate the effectiveness of the Taco Bell Commercial. 1 being not persuasive, 5 being very persuasive

 - Be prepared to explain why you think the way you think. 

• This made me not want to buy Taco Bell⭐

• It was funny, but I can live without Tacos⭐⭐

• A taco sounds yummy⭐⭐⭐

• I guess I'll grab a taco tomorrow⭐⭐⭐⭐

• I'm convinced. Let's go to Taco Bell. RIGHT NOW.⭐⭐⭐⭐⭐

Multiple Choice

Question #3

Review

Which definition best matches the meaning of Target Audience?

• The group of people an argument, advertisement, or message is intended to persuade.

• The person delivering the speech, advertisement, or argument.

• The evidence used to support a claim in an argument.

• A technique used to make an argument more emotional.

Multiple Choice

Question #4

Which definition best matches the meaning of a Rhetorical Device?

• The main argument or claim in a persuasive text.

• The emotional appeal used to convince an audience.

• A technique used to make writing or speaking more effective and persuasive.

• A group of people an argument is intended to persuade.

Multiple Choice

Question #5

Which definition best matches the meaning of Ethos?

• A technique that appeals to the audience’s emotions.

• A way of convincing an audience by showing credibility, trust, or expertise.

• The specific group of people an argument is trying to persuade.

• A type of evidence that uses facts, statistics, and logic.

Multiple Choice

Question #6

Which definition best matches the meaning of Pathos?

• A way of persuading an audience by appealing to their emotions.

• A technique that establishes the speaker’s credibility and trustworthiness.

• A method of persuasion that relies on facts, logic, and reasoning.

• The use of rhetorical devices to make an argument more effective.

Multiple Choice

Question #7

Which definition best matches the meaning of Logos?

• A technique that appeals to the audience’s emotions.

• A method of persuasion that builds the speaker’s credibility and trustworthiness.

• The use of figurative language and rhetorical devices in persuasive writing.

• A way of persuading an audience using logic, facts, and reasoning.

Open Ended

Question #8

Last Question! Exit Ticket

- Using Ethos, Pathos, and Logos, convince me to drop your lowest daily grade! 

- Write using complete sentences. To use all appeals properly, you will need to have at least three sentences.