DSM2504(1) CRISIS MANAGEMENT CONCEPTS

Multiple Choice

Which is NOT true about crisis?

• No organisation is immune to crisis

• All organisations should prepare for crisis

• Internet revolutionise crisis communication

• Crisis and disaster has distinction and overlap

Multiple Choice

What does NOT refer to crisis?

• Ubiquitous

• Unexpected

• Unpredictable

• Anticipated

Multiple Choice

Which is NOT an example o to disaster?

• Can cause crisis

• Air pollution

• Oil spill

• Late shipment

Multiple Choice

According to NADMA Directives 1, which does NOT refer to disaster?

• Community disruption

• Death

• Economic loss

• Ill-health

Multiple Choice

Which does NOT refer to disaster?

• Sudden disruption

• Recurring solutions

• Danger to values

• Large scale

Multiple Choice

Disasters can spawn organizational crises.

• True

• False

Multiple Choice

Organisational crises is also known as disaster.

• True

• False

Multiple Choice

According to Department of Safety and Health Malaysia, which does refer to incident?

• Injury

• Fatality

• Ill-health

• Dangerous

Multiple Choice

Risk and crisis are the same thing

• True

• False

Multiple Choice

Incidents is also known as a crisis.

• True

• False

Multiple Choice

When does a crisis occur?

• potential risk is ignored

• risk is successfully avoided

• something bad happens

• organization is prepared for challenges

Multiple Choice

Some organisations are immune to crisis.

• True

• False

Multiple Choice

Some organisations should prepare for crisis.

• True

• False

Multiple Choice

Which is NOT true about crisis management?

• Factors combating crisis

• Creates positive crisis outcomes

• Protects organisation from harm

• Evolves from emergency preparedness

Multiple Choice

Which is a valuable intangible resource?

• Reputation

• Stakeholder

• Communication

• Plan

Multiple Choice

All social media message has an audience

• True

• False

Multiple Choice

Legitimate criticism generates crisis

• True

• False

Multiple Choice

Organisations arent pressured by social media

• True

• False

Multiple Choice

Which is not true about broader crisis view?

• Nearby facilities can create crisis

• Social media decreases vulnerability to crisis

• There is emphasis on security and emergency preparedness

• Example includes terrorism

Multiple Choice

Today, there is lack of global visibility

• True

• False

Multiple Choice

"Seeking safety in building"

Which is basic emergency response does this refer to?

• Evacuation

• Shelter-in-place

• Fire alarm

• First aid kit

Multiple Choice

Crisis could come from nearby facilities

• True

• False

Multiple Choice

Organisations are legally liable when they negligently fail to plan forseeable risks

• True

• False

Multiple Choice

Which is NOT a foreseeable risk?

• workplace violence

• industrial accidents

• meteor strike

• terrorist attacks

Multiple Choice

Which is a defense against legal liability?

• Prevention

• Response

• Revision

• Recovery

Multiple Choice

Which is a secondary crisis harm?

• Lawsuit

• Injury

• Ill-health

• Fatality

Multiple Choice

Which is NOT true about social media usage?

• Increases crisis vulnerability

• Opportunities that benefit organisation

• Isn't a crisis warning sign

• Risky and might impact organisation

Multiple Choice

Why should organizations never ignore a social media crisis?

• social media crises resolve on their own

• ignoring them improves public perception

• they can escalate quickly and impact reputation

• traditional media will cover it instead

Multiple Choice

How can organizations effectively integrate social media into their crisis response?

• Ignore online discussions

• Hire monitoring firm

• Disable social media accounts

• Block negative comments

Multiple Choice

Social media is ...

• user-generated content platform

• digital marketing tool for businesses

• one-to-one communication platform

• government-controlled media platform

Multiple Choice

Social media crisis ...

• Only happens in traditional media

• Intensified by social media

• Has no impact on an organization

• Can be ignored without consequences

Multiple Choice

Which is NOT true about social media crisis communication?

• Requires immediacy

• Real time assessment

• Observe stakeholder reaction

• All posts are relevant

Multiple Choice

Which is the most dominant communications technology?

• social media

• radio

• television

• telephone

Multiple Choice

Why is social media easiest form of word-of-mouth data?

• Shapes consumer decisions

• Difficult to track audience engagement

• Slower than traditional communication

• Always leads to crisis

Multiple Choice

What is stakeholder media?

• Stakeholders sharing content platform

• Government-controlled digital space

• Organizational private media channel

• Always leads to crisis

Multiple Choice

How does social media serve as a dual information source?

• provides access to and collects information

• only allows information sharing

• same functions as newspapers

• prevents stakeholders from influencing corporate decisions

Multiple Choice

Which is NOT indicator of social media crisis?

• Reputational harm comments

• Trending negative hashtags

• Influencer criticism

• Increase customer engagement

Multiple Choice

Which is NOT example of social media crisis?

• Viral negative post

• Spread of information

• Public scrutiny on incident

• Many criticism

Match

Match the following primary crisis communication channels

• facebook

• details

• traditional media

• stakeholder communication

platform

website

press

newsletter

• platform

• website

• press

• newsletter

Match

Match the following crisis response procedures

• 1-2 hours

• 2-4 hours

• 4-24 hours

• 24-72 hours

• after crisis resolved

initial response

fact-finding

public response

monitoring

resolution

• initial response

• fact-finding

• public response

• monitoring

• resolution

Match

Match the following crisis response procedures

• acknowledge issue

• collect details

• public statement

• provide updates

• announce action steps

initial response

fact-finding

public response

monitoring

resolution

• initial response

• fact-finding

• public response

• monitoring

• resolution

Match

Match the following crisis response procedures

• Covid 19 press release announced first three cases

• SIMKA (Malaysia’s Infectious Disease Surveillance System)

• Enforce Movement Control Order (MCO)

• Daily briefings by Health Director-General on Covid 19

• manage COVID-19 through vaccination policies

initial response

fact-finding

public response

monitoring

resolution

• initial response

• fact-finding

• public response

• monitoring

• resolution

Match

Match the following social media characteristics

• Participation

• Openness

• Conversation

• Communities

• Connectedness

feedback

access

interaction

similar interest

Link to other content

• feedback

• access

• interaction

• similar interest

• Link to other content

Match

Match the following social media characteristics

• Participation

• Openness

• Conversation

• Communities

• Connectedness

Commenting on post

Posting video reviews

Issues discussion

Interactive gaming

Facebook and instagram

• Commenting on post

• Posting video reviews

• Issues discussion

• Interactive gaming

• Facebook and instagram

Match

Match the following social media categories

• Social network

• Blog

• Wiki

• Podcast

sharing content

online journal

creating and edit webpage

subscription content

• sharing content

• online journal

• creating and edit webpage

• subscription content

Match

Match the following social media characteristics

• Content communities

• Microblog

• Messaging

• Forum

common interest

small information

send and receive information

discussion

• common interest

• small information

• send and receive information

• discussion

Match

Match the following social media categories

• Social network

• Blog

• Wiki

• Podcast

Facebook

HuffPost

Wikipedia

Spotify

• Facebook

• HuffPost

• Wikipedia

• Spotify

Match

Match the following social media characteristics

• Content communities

• Microblog

• Forum

• Messaging

Youtube

X

Reddit

Whatsapp

• Youtube

• X

• Reddit

• Whatsapp

Multiple Choice

Which is NOT a social media good practice in crisis communication?

• Managing reputational effects

• Improving preparedness

• Building trust

• Static national partnerships