Rhetorical Appeals Lesson

Rhetorical Appeals

What? Why? When? How? You'll learn all of that right now!

The art of using language effectively and persuasively.

The best writers and speakers use rhetoric well!

What is rhetoric?

​Rhetorical appeals are ways to persuade your audience!​

So...rhetorical appeals?

Multiple Choice

Remember:

Rhetoric is the art of using ________ in an effective and persuasive way.

• images

• language

• money

• pressure

​There are 3 main rhetorical appeals.

This appeals to credibility and ethics.
(Being trustworthy; doing what is right.)

• ​Credibility means you can be trusted.

• Ethics = doing what is right.

Ethos

Multiple Choice

Is this an appeal to Ethos?

As a professional restaurant critic for over thirty years, I've eaten many meals, and I can assure you that this restaurant has excellent food!

• ✅ Yes, this is an appeal to Ethos.

• ❌ No, it is not an appeal to Ethos.

Multiple Choice

Is this an appeal to Ethos?

I don't trust that politician because his face his kind of ugly.

• ✅ Yes, this is an appeal to Ethos.

• ❌ No, it is not an appeal to Ethos.

Pathos appeals to people's emotions.

​

It uses strong, vivid language to provoke feelings in the audience.

It can be any feeling! Anger, sadness, joy, pity, guilt, comedy, more!

Pathos

Multiple Choice

Is this an appeal to Pathos?

This family lost everything in the fire. They lost family photos, furniture and clothing. Please donate to help them!!

• ♥ Yes, this is an appeal to Pathos.

• ❌ No, this is not an appeal to Pathos.

Multiple Choice

Is this an appeal to Ethos or Pathos?

Please give me the day off work. My grandmother died, and I really need to go spend time with my family. They need me to support them during this terrible time.

• Appeal to Ethos

• Appeal to Pathos

Multiple Choice

Is this an appeal to Ethos or Pathos??

9 out of 10 dentists recommend Crest toothpaste.

• Appeal to Ethos

• Appeal to Pathos

Hint: Sounds like logic

This appeals to​ logic or reason.​

​

Did the writer argue his point using facts, evidence, or common sense?

Makes logical sense to me!!

Logos

Multiple Choice

Is this an appeal to Logos?

Our country has very high income taxes, which means small businesses can't compete. Therefore, our government should lower taxes.

• 🧠 Yes, this is an appeal to Logos.

• ❌ No, this is not an appeal to Logos.

Multiple Choice

Which appeal will try to get you to see the company as reliable, honest, and credible?

• Ethos

• Logos

• Pathos

Poll

How well do you think you understand the 3 rhetorical appeals?

• I'm so confused!!

• I think I get the basics!

• I understand these very well!