Social Psychology Review

Describe a time when you have conformed to a group. What factors influenced your decision?

A company is launching a new energy drink. One commercial shows a famous athlete drinking it before a big game, while another highlights scientific research proving that the drink increases performance.

Which commercial uses peripheral route persuasion and which uses central route persuasion?

Which audience is more likely to be influenced by the peripheral route? Why?

A school committee is planning a big event. One student, Jake, has serious concerns about the budget but notices that everyone else seems to agree with the proposed plan. Not wanting to disrupt the harmony, he decides to stay quiet.

How is groupthink influencing Jake’s behavior?

What are the potential consequences of groupthink in decision-making?

How can groups prevent groupthink from occurring?

What does social psychology study?

Attribution theory explains: