Y12 1.1.2 Market Research (w/ Q's)

Multiple Choice

Which of the following is a primary reason businesses conduct market research?

• To understand customer needs and preferences

• To increase production costs

• To avoid paying taxes

• To hire more employees

Open Ended

Why is market research important for businesses before launching a new product or service?

Multiple Choice

What are some uses of primary and secondary market research data?

• To identify and anticipate customer needs and wants

• To design new production processes

• To reduce the cost of raw materials

• To increase employee satisfaction

Open Ended

When you buy your first car, what colour will it be?

Multiple Choice

Which of the following situations make product orientation appropriate?

• There is little competition in the market

• Consumers have high disposable income

• There is extensive consumer knowledge

• The market is highly saturated

Multiple Choice

Which of the following best describes product orientation as shown in the Gillette example?

• Focusing on what the company can produce rather than customer needs

• Customizing products for individual customers

• Testing products with consumers before launch

• Reducing risk through market research

Open Ended

How does the example of the Model T Ford illustrate product orientation?

Multiple Choice

Which of the following statements about the ASDA 'Chosen by You' range is correct?

• It was tested by at least 50 consumers per product

• It includes only new products

• It is the smallest own label re-launch in UK history

• It does not involve consumer feedback

Multiple Choice

Why might a company like Apple focus on creating products based on their own capabilities rather than consumer demand?

• Consumers may not know what they want from new technology

• It is cheaper to ignore consumer preferences

• Consumer demand is always predictable

• It is required by law

Open Ended

Give an example of a product from the images that appears to be product orientated rather than market orientated. Explain your reasoning.

Multiple Select

Which of the following are potential benefits of effective market research for a business?

• Reduce risk

• Understand consumer behaviour

• Quantify consumer demand

• All of the above

Multiple Choice

Which of the following is NOT a benefit of market research for a business?

• It helps the business become market orientated.

• It reduces risks and costs of making poor decisions.

• It guarantees immediate profit.

• It helps develop a marketing plan based on data.

Open Ended

Explain how primary research can provide specific benefits to a business compared to secondary research.

Multiple Select

Which of the following are methods of primary research?

• Questionnaires (surveys)

• Observation

• Customer interviews

• Internet research

Open Ended

Describe how a business might use observation as a method of primary research to improve customer experience in a store.

Multiple Choice

What type of data can a business gather from primary research surveys?

• Only quantitative data

• Only qualitative data

• Both quantitative and qualitative data

• No data

Multiple Choice

Which of the following is a key benefit of conducting interviews as a primary research method for businesses?

• It provides specific qualitative data tailored to the company's needs.

• It is the fastest way to gather large amounts of data.

• It guarantees unbiased results every time.

• It is less expensive than all other research methods.

Multiple Choice

Which of the following is NOT a method of secondary research?

• Focus groups

• Government sources

• Market reports

• Trade publications

Multiple Select

Which of the following statements about test marketing are correct?

• It involves offering a product to a carefully chosen sample.

• It helps determine if the wider public will buy the product.

• It guarantees the product will be launched full scale.

• It allows comparisons between different product versions.

Multiple Choice

What is one way government sources can be useful for businesses conducting secondary research?

• Providing demographic information for market analysis

• Offering free advertising space

• Supplying raw materials at a discount

• Guaranteeing product success

Open Ended

How does participating in a focus group provide businesses with valuable information about their products?

Multiple Choice

Would you like to learn more about any specific aspect of market research covered in this session?

• Yes, I want to know more about primary research.

• Yes, I want to know more about secondary research.

• Yes, I want to know more about data analysis.

• No, I feel confident with what I have learned.

Open Ended

What is one key takeaway you learned about market research from today's lesson?