Agenda-Setting Theory

Open Ended

Search in a new tab for three news headlines then rank them in order of importance with 1 being the highest priority. (Example: 1--Classes, gov't work suspended in several areas, 2--Volcano erupts again, 3--Two celebrities arrested)

Open Ended

In what ways do you think media can influence what people think about, based on your own experiences or observations?

Multiple Choice

Which of the following best describes the concept of 'transfer of salience' in media?

• Media tells people exactly what to think about issues

• Media determines which issues become important to the public

• Media ignores all issues except entertainment

• Media only covers political scandals

Multiple Select

Which of the following are components of the media agenda?

• Story selection criteria

• Frequency of coverage

• Editorial decisions

• Public opinion polls

Open Ended

How might editorial priorities and resource allocation affect the visibility of certain issues in the media?

Multiple Choice

What is the primary function of the gatekeeping process in media selection?

• To increase the frequency of coverage

• To decide which stories are covered and which are not

• To measure public opinion

• To allocate resources to entertainment news

Multiple Choice

Which of the following is NOT a way media can emphasize a story according to the slide?

• Story placement (front page vs. inside pages)

• Time allocated in broadcast media

• Visual elements used

• Fact-checking sources

Open Ended

How can exclusion in media coverage affect public awareness and understanding?

Multiple Select

Which of the following are considered elaboration techniques in media reporting?

• In-depth reporting

• Expert opinions

• Case studies

• Fact-checking sources

Open Ended

How do you think media's ability to shape public discourse can impact society?

Multiple Choice

Who developed the Agenda Setting Theory?

• Maxwell McCombs & Donald Shaw

• Walter Lippmann & Harold Lasswell

• Paul Lazarsfeld & Elihu Katz

• Noam Chomsky & Edward Herman

Multiple Choice

Which of the following is NOT listed as a key aspect of media literacy in the conclusion?

• Understanding media influence

• Making informed decisions

• Developing technical skills

• Recognizing agenda-setting effects