Influencers and Paid Content PPT review

Open Ended

Why is it important to know who is behind a social media post, especially when detecting paid or sponsored content?

Multiple Choice

Based on the definition provided, what are some common types of influencers?

• Professional athletes, news reporters, and authors

• Toy unboxers, reality TV stars, Youtube vloggers, Instagram celebrities, beauty bloggers, and pranksters

• Doctors, lawyers, and teachers

• Politicians, scientists, and engineers

Open Ended

Do we need to know when social media content has been paid for and who is paying for it? Why or why not?

Multiple Select

Which of the following are ways to identify sponsored or paid content on social media?

• Look for hashtags like #ad or #sponsored

• Check if the post mentions a brand or product

• See if the influencer discloses a partnership

• Ignore the number of likes or comments

Open Ended

Who is the target audience for the Dutch Bros tweet, and how can you tell?

Multiple Select

Which of the following are ways groups can get viewers to share advertising content for free?

• Hashtag challenges & giveaways

• Reposting fan content

• Fans create imitation posts

• Ignoring fan engagement

Multiple Choice

Which of the following is an example of how people act as 'walking billboards' for brands?

• Wearing clothes with visible brand logos

• Watching TV commercials

• Reading a newspaper

• Listening to the radio

Open Ended

Why do you think people like to share products or brands on their social media accounts?

Multiple Select

Which of the following groups may pay influencers to promote products and ideas?

• Political groups

• Nonprofits

• Businesses

• Schools

Open Ended

What are some possible consequences if influencers do not label their paid content?

Multiple Choice

In the Will Smith video breakdown, what is missing that would indicate the video is an advertisement?

• A hashtag or ad label

• A verified account

• A store setting

• A product mention

Multiple Choice

Based on the information provided, what is the price of the Fiik Drifter as found through the Google search?

• $2,200.00

• $550.00

• $21,000.00

• $3,494,620.00

Multiple Select

Which of the following questions should you consider when evaluating a TikTok video for sponsorship or audience appeal?

• Is the video linked to another group or company?

• What is the price of the product featured?

• Who is the target audience?

• What does the video do to appeal to its audience?