Data Collection

"Imagine you are borrowing $5,000 from your parents to start this coffee cart. Would you feel safer starting the business because you feel like students want it, or because you have a list of 100 students who promised to buy a cup? What is the risk of trusting your gut?"

"Let's say we survey the school and find out that 90% of students buy coffee every morning, but our coffee cart still fails in the first week. What kind of information might we have missed that numbers couldn't tell us?"

​"If you had to convince the Principal to approve this business, which argument would work better? A) A spreadsheet showing we can make $2,000 a month. B) A video of 5 students explaining how hungry and tired they are during 1st period. Why?"

Multiple Choice

What is the significance of data collection in launching a student-run coffee cart on campus?

• It helps understand students' preferences and needs.

• It is only useful for academic research.

• It is not necessary for small projects.

• It only involves counting sales.

Multiple Select

Which of the following actions are part of the qualitative workflow for data collection?

• Drafting a discussion guide

• Conducting interviews

• Synthesizing findings

• Designing a survey

Open Ended

Describe a situation where qualitative data collection would be more useful than quantitative data collection for the coffee cart project.

Multiple Choice

In the quantitative workflow, what is the first step when collecting data for the coffee cart project?

• Sampling

• Formulate a Hypothesis

• Report Conclusions

• Design the Instrument

Multiple Choice

Your team needs to convince the Principal that there is high demand for the coffee cart. You send a poll to 300 students asking, "Would you buy a coffee for $3.00? (Yes/No)." You get 210 "Yes" responses. What type of research is this?

• Secondary Research

• Qualitative Research

• Focus Group Research

• Quantitative Research

Multiple Choice

The coffee cart is running, but students are complaining about the service. You don't know exactly what is wrong. You decide to pull aside 3 students and ask, "Tell me about your experience standing in line this morning. How did it make you feel?" What is the primary goal of this method?

• To survey as many students as possible in a short time.

• To uncover emotions, motivations, and the 'why' behind the problem.

• To calculate the average wait time for customers.

• To get statistically significant data to prove a trend.

Open Ended

Do you have any questions or would you like to know more about data collection methods for your own projects?