Rhetorical Appeals in Commercials 1

​Rhetorical Appeals in Commercials

By Kimberly Payton

With a partner:

Watch the following 3 commercials.
Analyze the following for each:
1. Which rhetorical appeals are used (ethos, pathos, logos)?
2. Write down the example(s) of each appeal used.
3. What is the effect? (For example, what emotions are being appealed to if pathos is present, and how is this intended to affect a consumer? Logos - where is the logic/reasoning, and what is its effect? Ethos - what type of ethos, how is it present, and what are consumers intended to think about the speaker?)

Commercial 1: IKEA

Commercial 2: Chik fil A

Commercial 3: Target