Entrepreneurship--Lesson 4-1 Slides

Multiple Choice

A specific group of consumers that an organization selects as the focus of its marketing plan.

• market
• clients
• customers
• target market

Multiple Select

Which of the following are examples of how you can identify your target audience?

• Age

• Gender

• Shoe size

• The last thing you ate

• Location

Multiple Choice

Why is marketing considered valuable for a business?

• It helps businesses connect with customers and grow.

• It only increases the cost of products.

• It is mainly about advertising.

• It is not necessary for small businesses.

Multiple Choice

Which of the following is NOT a key ability businesses must have to use the marketing concept successfully?

• Identify what will satisfy the customers’ needs and wants

• Develop and market products or services that customers consider better than other choices

• Operate profitably

• Focus only on the product without considering customer needs

Multiple Select

Select all statements that correctly describe a target market.

• It includes individuals or companies interested in a product or service.

• Target customers are those you most want to attract.

• It refers to the blending of product, price, distribution, and promotion.

• Identifying your target market helps you reach the people you want to sell to.

Multiple Choice

Which of the following is an example of primary data in market research?

• Survey

• Data found in already published sources

• Competitor analysis reports

• Historical sales records

Multiple Choice

Marketing involves several processes to satisfy the needs of customers and the company. Which of the following is NOT typically considered a part of marketing?

• Planning

• Manufacturing

• Pricing

• Promoting