
Exam Review-Marketing & Sports
Authored by Tammy Tutterow
Other
10th - 12th Grade
Used 79+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
geographic
psychographic
behavoiral
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is a product benefit?
available in 5 colors
comes with memory foam cushions
waterproof exterior
keeps your feet dry
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This keeps all Queen Size Mattresses made in the US a uniform size-
US Slumber Laws
Standards/Grades
The National Mattress Association
The Royal Foundation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
Product
Place
Promotion
Price
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does continuously monitoring internal marketing information enable businesses to do?
identify problems
evaluate market share
analyze economic changes
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?
competitors activities
popular products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
customers product preferences
actual market share
product quality
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