Exam Review-Marketing & Sports

Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?

• geographic
• psychographic
• behavoiral

Which of these is a product benefit?

• available in 5 colors
• comes with memory foam cushions
• waterproof exterior
• keeps your feet dry

This keeps all Queen Size Mattresses made in the US a uniform size-

• US Slumber Laws
• Standards/Grades
• The National Mattress Association
• The Royal Foundation

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?

• Product
• Place
• Promotion
• Price

What does continuously monitoring internal marketing information enable businesses to do?

• identify problems
• evaluate market share
• analyze economic changes

XYZ Company noticed that the sales of iPads in blue have increased in sales. What can be the business determine about the iPads?

• competitors activities
• popular products

What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?

• customers product preferences
• actual market share
• product quality

What is the most important component of an effective business letter?

• message
• opening
• address

When shopping for a new car, The price listed on the tag is $$25,000.
Upgrades total 2500.00, rebates are 3500.00.  The price the customer actually paid is called:

• selling price
• retail price
• wholesale price
• discounted price

Obeying all pricing laws and treating customers equally is an example of what type of behavior.

• unethical
• immoral
• ethical
• substantial