Sports Marketing Standard 1 Review

Which of the following components in the event triangle provides money in return for entertainment?

• Sponsor
• Fan
• Event
• Ticketing

What term describes money typically traded for a good or service?

• Transaction
• Trade
• Exchange
• Barter

Which of the four P's of marketing affects distribution and shipping of goods?

• Planning
• Place
• Promotion
• Pricing

Which of the following are NOT reasons a business would want to secure a sports or entertainment sponsorship?

• Expand and reach the target market
• Meet and socialize with professional athletes
• Create brand awareness and visibility
• Increase sales

What is it called when a sponsor utilizes the appeal and draw of an existing event to develop an image for its products or services with the audience?

• Cause Marketing
• Borrowed Equity
• Community Service
• Public Relations

Which of the following is an example of a service?

• Lacrosse pads
• Football helmet
• Baseball uniform
• Umpire

Which of the following is an example of athlete marketing?

• Internet reports of league leading teams and pennant race leaders
• Arrest of State University head football coach for driving under the influence
• Press conference introducing a team's new draft pick to the community
• News release of Cub's player being fined for using a cork-filled bat

What occurs when a company appears to be an official sponsor without paying the sponsorship fees?

• Ambush Marketing
• Event Marketing
• Target Marketing
• Athlete Marketing

What type of marketing is done when Coka-Cola promotes products during a sporting event?

• Marketing THROUGH sports
• Marketing OF Sports
• Marketing IN sports
• Marketing Research

Which of the following components in the event triangle exchanges money for promotional opportunities?

• Sponsor
• Event
• Team
• Fan