semi 1.06

Which is an example of a celebrity endorsing an event simply by being associated with it?

• Attending a grand opening
• Saying a tournament is great
• Appearing in a print ad  
• Cheering for a football team  

Which of the following is the extent of the faithfulness of consumers to a particular brand (expressed through repeat purchases)?

• brand awareness
• brand image
• brand equity
• brand loyalty

The distribution of licensed sports apparel is an effective way to create team and brand awareness.

• True
• False

Performance, coaches, and star athletes all affect brand equity.

• True
• False

Which of the following is an example of cross promotion?

• MJ appearing in a McDonald's ad with a hanes t-shirt
• Brett Farve wearing Wrangler jeans
• Serena Williams winning the US Open
• Johnny Football endorsing 7-Eleven

For the Charlotte Panthers, the team uses the name, the mascot and the logo to create which?

• Financial accountability
• Image extension
• Market segmentation
• Brand awareness

A table of contents should be included in an event program if it is longer than two pages.

• True
• False

In a licensing contract, royalties are decided and paid out before any sales take place.

• True 
• False

Which of the following is a licensed product?

• Nike Dunks
• App State Under Armour T-shirt
• Reebok keychain
• Wilson tennis racquet

Sports marketing is huge on a global scale because playing and watching sports is universally appealing.

• true
• false