Business Model Canvas MKTG

Mass market, niche market, segmented, diversified and multi-sided markets are all examples of:

• Customer segments
• Value proposition
• Key resources
• Business model

The medium through which an organization provides its value proposition to its customer segment is known as:

• Customer relationships
• Channel
• Customer segments 
• Key resources

The unique value the product provides over its competitors and why a customer should pick one product over another, is called:

• Revenue
• Customer service
• Value proposition
• Business model

Shoes of Prey is a company that allows customers to design their own shoes, from style, to materials and colors. This is an example of:

• Dedicated personal assistance customer relationships.
• Co creation customer relationships.
• Automated service customer relationships.
• All the previous answers.

These are all types of revenue streams, EXCEPT:

• Asset sale
• Value
• Usage fee
• Renting

This image:

• Refers to the customer relationships and distribution channels.
• Refers to the distribution channels and revenue streams.
• Refers to the customer relationships and revenue streams.
• Refers to none of the previous options.

The network of suppliers and partners who complement each other in helping the company create its value proposition are called:

• Customer segments
• Key resources
• Key partners
• None of the options

The business model canvas allows for easy, visual representation for decision makers.

• True
• False

In this kind of customer relationship, the company tries to provide all the tools a customer needs, so that they can service themselves, without human assistance.

• Co creation
• Self-service
• Community
• Personal

Cable TV companies charge a fee to its users based on the time for which they will pay in advance. This is an example of:

• Subscription fee
• Licensing
• Advertising
• Mass market