Business Model Canvas MKTG

Business Model Canvas MKTG

University

12 Qs

quiz-placeholder

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Business Model Canvas MKTG

Business Model Canvas MKTG

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12 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Mass market, niche market, segmented, diversified and multi-sided markets are all examples of:

Customer segments
Value proposition
Key resources
Business model

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The medium through which an organization provides its value proposition to its customer segment is known as:

Customer relationships
Channel
Customer segments 
Key resources

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The unique value the product provides over its competitors and why a customer should pick one product over another, is called:

Revenue
Customer service
Value proposition
Business model

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Shoes of Prey is a company that allows customers to design their own shoes, from style, to materials and colors. This is an example of:

Dedicated personal assistance customer relationships.
Co creation customer relationships.
Automated service customer relationships.
All the previous answers.

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

These are all types of revenue streams, EXCEPT:

Asset sale
Value
Usage fee
Renting

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Media Image

This image:

Refers to the customer relationships and distribution channels.
Refers to the distribution channels and revenue streams.
Refers to the customer relationships and revenue streams.
Refers to none of the previous options.

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The network of suppliers and partners who complement each other in helping the company create its value proposition are called:

Customer segments
Key resources
Key partners
None of the options

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