Visual Merchandising

Which of the following is the most accurate definition of visual merchandising?

• The direct selling of goods or services
• The way products are displayed in order to encourage sales
• Viewing a product online
• Displaying products and services in a way designed to attract customer's attention

Which of the following are examples of product placement?

• Window Displays/Online/Promotions
• Store entrance/Near stairs/Billboards
• Aisle Ends/Car Park/Themes
• Near Escalators & Lifts/Windows/High Traffic Aisles

Which of the following is a visual merchandising technique?

• Providing detailed product information
• Using a Sales representative
• Using a story or theme
• Offering a discount on the product

What is product segmentation?

• Sorting products by type of customer
• Sorting products by price
• Categorising products by season
• Categorising products in certain areas of the store

Which of the following is NOT an example of using a story/theme in visual merchandising?

• World Cup Display
• Pumpkins at Halloween
• Wimbledon Strawberries & Cream
• Special Offers & Promotions

Which is an explanation of repetition as a visual merchandising technique?

• Similar products stacked on shelving
• All products of the same size located on one shelf
• Alternate colours of a product used in repetition
• Small product displays of the same items repeated on different shelves

What is a focal point in visual merchandising?

• The items a customer sees as they walk through the door
• A display used in the centre of the store
• A feature in the store window
• An area of discounted products

In Visual Merchandising terms, what is a gondola?

• A boat in Venice
• Bespoke displays  stands designed for specific products.
• A wall unit in a store
• A display of clothing on a mannequin

Which of the following is NOT an example of a product demonstration?

• Showing a film on a screen in store
• Demonstrating the product 'live'
• Offering free food samples for customers to try
• Trying on items in changing rooms

Why are props, fixtures and free-standing displays used in Visual Merchandising?

• To show off the creativity of the VM team
• To follow Health & Safety regulations
• To store as many products as possible
• To make the products more attractive and appealing