Marketing Indicator 4.01

Which type advertising promotes the support of a bank that give to community projects?

• Promotional 
• Prestige 
• Institutional 
• Service 

Banner and pop-up ads impact the way audiences receive promotional informational. These types of messages exist because of which technological development?

• HTMT
• Euronet
• URL
• Internet

In which stage of a product's life cycle do promotional activities focus on differences between competing development?

• Introductory 
• Growth 
• Declining 
• Introduction +

Which is an example of an external factor that affects promotion?

• Reorganization of the business 
• Increase in a product's price 
• Government  regulation of ads 
• A change in distribution methods

Some government regulate promotional activities in their countries to protect consumers from which action?

• Unnecessary media exposure
• Inconsistent selling strategies 
• Deceptive advertising 
• Unlimited liability 

How does promotion benefit customers?

• Cause them to postpone making buying decisions
• Enables them to identify their buying decisions 
• Helps them to select appropriate products  
• Requires them to spend more on products 

Which advertising message reinforces the concept of materialism? 

• We make this product by hand and use organic materials 
• The government rates our product higher than our competitor's product 
• you can increase your social status by purchasing this product
• For more information about our line of products, visit our website

Determine whether the statement is true of false: It is important for the promotional message to be factual?

• False, it must only be memorable 
• True, it should alter facts as necessary 
• False,it need not be based on facts
• True, it must be based on facts 

Which situation most accurately depicts a promotional ethical issue in relation to children?

• A television commercial portrays preschool-age  children eating 
• A print ad in a national teen magazine shows a girl modeling fashionable outerwear.
• A radio spot announces an upcoming concert for preteens during the morning time slot 
• A newscast teaser televises graphic film clips of a war zone during prime-time viewing. 

How have technological advancements enhanced a small business's ability to promote its products?

• Most companies need fewer channels to coordinate and carry out promotional activities 
• Small companies now have more money to spend on promotional activities 
• Less time and creativity are required to developed effective promotional campaigns 
• Information can be communicated by more venues, and messages can be customized.