Marketing Mix - Promotion

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Define the term 'advertising'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

Define the term 'public relations'

• Relationship between a business and its customers.  Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
• Relationship between a business and its commercial partners.  This relationship is really important.

Which strategy is not included within a businesses overall promotional mix?

• Advertising
• Sales promotions
• Direct marketing
• Creating a business plan

Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?

• True
• False

Below the line promotion involves what activities?

• Television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets/flyers
• Sales promotions, competitions, sposnsorhip, press releases, money-off coupons and point of sale promotion.

Why do businesses offer three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.

What is the problem with businesses offering three goods for the price of 2?  

• Used by businesses to shift old stock or where stock has not been selling as well as expected.
• Customers stockpile and won’t need to buy those products for a while.

Why do businesses need to advertise?

• To keep loyal customers
• To take customers from competitors by tempting them to try a new product or service
• Both options

What is meant by 'commercial radio'?

• A radio station that broadcasts music
• Home radio that derives money from the sale of advertising online