Healthcare Marketing

Healthcare marketing has become...

• Easier
• More Competitive
• Less Competitive
• Cheaper

Definition: "The makeup of the identified market" 

• Market Shape
• Consumer Demand
• Composition
• Market Budget

Which of the Following is Not a Customer for an Effective Market?

• Patient
• Payor
• Provider
• Physician

Target Marketing requires a shift from Mass Marketing to...

• Exclusive Marketing
• Micro-Marketing
• Global Marketing
• Corporate Marketing

Name a Market that Does Not Need Geographical Units or Population Segments

• Health Products/
  Supplements 
• Health Screenings
• Vaccinations
• Yearly Physical 

Which of the Following is Not Part of Five Methods of Defining Markets? 

• Geography
• Population Segment
• Consumer Demand
• Market Size

True or False: Healthcare Markets Follow the Geographical Units?

• True
• False