BTEC Creative Digital Media - Unit 01 - Test 01

What describes when the audience interprets meaning that is different from the intention of the media producer?

• Aberrant Reading
• Active Viewing
• Audience Statistics
• Convergence

What refers to a means of approach, i.e. making media is far more accessible now than ever before?

• Access
• Active Media
• Convenience
• Connectivity

What is the term for an older and now outdated system of broadcast.

• Analogue
• Digital

What is the type of media that requires audience interaction and engagement in order to acquire the full meaning or message embedded within the product, e.g. interactive videos such as 'TheDark Room' (available on YouTube)

• Active Media
• Passive Media
• Primary Audience
• Secondary Audience

What is the name we give when an audience/consumer/viewer fully interacts physically with a media product, contributes and becomes part of the production while having an element of control over how they interact with it.

• Active Viewing
• Passive Viewing

What is the UK's independent regulator of advertising across all media sectors? 

• ASA (Advertising Standards Agency)
• OFCOM (Office of Communications)
• BBFC (British Board of Film Classification)
• PEGI (Pan European Game Information)

What is the name for when we get a detailed breakdown (profile) defining the type of audience that would be interested in a particular media text? This would usually include:
Age Buying Habits Interests Loyalty to Brands NRS Social Grade Aspirations Gender Lifestyle Media Consumption Habits Occupation

• Audience Profiling
• Active Media

What is it when we find out information about the audience through different means, such as questionnaires, surveys, focus groups (primary research) or Internet research and archive research (secondary research)?

• Audience Research Methods
• Audience Statistics

The collection of numerical data in terms of circulation, hits, box office figures, ratings and sales that can be used to analyse the audience is called...

• Audience Statistics
• Audience Knowledge

Funded by the film industry, the [ANSWER] is responsible for giving films their censorship classification, e.g. U, PG, 12A, 12, 15, 18, and also some video games that have specific themes or content, such as the Grand Theft Auto series.

• BBFC (British Board of Film Classification)
• ASA (Advertising Standards Agency)
• PEGI (Pan European Game Information)
• OFCOM (Office of Communications)