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Sports Marketing I Objective 1 (Part 2)

Authored by Lisa Houser

Other

9th - 12th Grade

38 Questions

Used 164+ times

Sports Marketing I Objective 1 (Part 2)
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racket is an example of

cross-promotion.
public relations
team-building.
personal selling.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements is true regarding sports marketing:

Corporations sponsor sporting events to decrease their brand recognition
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
The use of high-profile athletes to endorse products does not increase brand recognition
Sports marketing encompasses only the radio and television media.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Team-related factors that affect brand equity include

schedule, coaches, and reputation
tradition, performance, and star athletes
performance, coaches, and star athletes.
star athletes, schedule, and tradition.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

usually increases spectator fan-base loyalty levels.
is the least expensive way to create name recognition.
reduces the need to engage in other promotional activities.
provides exclusivity and has potential to maximize exposure

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When designing an event program for a charity event, it is important to

include the printing costs on the back cover
provide product samples.
acknowledge the event sponsors.
offer free admission coupons to other events.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a licensed product:

NASCAR earrings
Buick invitational golf tournament
Converse shoes
Wheaties cereal box featuring an athlete

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might a sports organization offer a business to encourage that business to sponsor an event?

naming rights
percent of profits
partial ownership
Free advertising

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