Marketing Chapter 6 Marketing Starts with Customers

To implement the marketing concept, a business must understand its customers. 

• true
• fals

A final consumer buys goods and services to produce and market other goods and services or for resale. 

• true
• false

A need is an unfulfilled desire. 

• true
• false

According to Maslow’s hierarchy of needs, you must satisfy your need for security before you can satisfy any of the others. 

• true
• false

Meeting your physiological needs is optional. 

• true
• false

Business consumers buy goods and services to resell or for use in producing and marketing other goods and services. 

• true
• false

Consumers are at different levels on the hierarchy of needs. 

• true
• false

There are seven levels in the hierarchy of needs. 

• true
• false

Which of the following is a part of consumer behavior?

• how a competitor prices its products

• the design of a marketing research study

• factors that influence how people purchase and use products and services

• all of the above

A final consumer might purchase a product for all of the following reasons except 

• for personal use 
• at the request of family members 
• to use for a hobby or personal interest 
• for use in a part-time business