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Ch 15 Review - Marketing

Authored by Autumn Sprys

Other

9th - 12th Grade

Used 21+ times

Ch 15 Review - Marketing
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of promotion is likely used the MOST in a b2b sale?

personal selling
advertising
PR
none of these

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Adv/Dis:  Advertising is an efficient medium in terms of cost-per-viewer.

Advantage
Disadvantage

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Adv/Dis: Sales promotion is guaranteed to generate short-term sales

Advantage

Disadvantage

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Adv/Dis: Personal selling has a high per-person cost.

Advantage

Disadvantage

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT an example of a message channel?

TV
Magazine
website
none of these

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is NOT a form of promotional communication?

inform
reform
persuade
remind

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many messages can be communicated at a time in the promotion process?

Only 1
1  or  2 
1 or more
3 or more

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