Ch 15 Review - Marketing

Which form of promotion is likely used the MOST in a b2b sale?

• personal selling
• advertising
• PR
• none of these

Adv/Dis:  Advertising is an efficient medium in terms of cost-per-viewer.

• Advantage
• Disadvantage

Adv/Dis: Sales promotion is guaranteed to generate short-term sales

• Advantage

• Disadvantage

Adv/Dis: Personal selling has a high per-person cost.

• Advantage

• Disadvantage

Which is NOT an example of a message channel?

• TV
• Magazine
• website
• none of these

Which is NOT a form of promotional communication?

• inform
• reform
• persuade
• remind

How many messages can be communicated at a time in the promotion process?

• Only 1
• 1  or  2 
• 1 or more
• 3 or more

Which is an example of ambient media?

• ad on social media
• web banner on a website
• ad on top of a taxi
• chalk drawing outside a cafe

Who / what encodes a message?

• sender
• receiver
• feedback
• channel

Which is an example of Publicity?

• radio commercial
• samples at Costco
• cashier at Frank's
• sponsor of a 5K race