IBT Final - Reed

What is the importance of having a logo and a slogan for a company?

• They are the identity of your business.
• They aren't important
• It makes the company unique
• It sets the color scheme

What is the best thing a business can do when hiring employees?

• Find workers with a strong resume`
• Hire the least expensive employees
• Hire employees that need a job because they'll work hard
• Use their intuition when hiring

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

A mission statement serves as a ________.

• statement of the organization's net profits
• statement of the organization's purpose
• plan for short-term sustainability
• statement of the organization's current liabilities

Define the following term: Demographic segmentation

• Segmentation by age, race, religion
• Characteristic of a behaviorist
• A type of brand marketing
• A level of performance

A publication that provides contact information for a business or individual that often includes the name, address, phone number, email address, web address, or company logo. Used by recipients to remember a contact. 

• Letterhead
• Flyer
• Business Card
• Brochure

A publication used to advertise a one-time upcoming event such as a Talent Show.

• Flyer
• Business Card
• Brochure
• Letterhead

What is a disadvantage of entrepreneurship?

• Lower taxes
• Personal satisfaction 
• Uncertain income 
• Fewer resources 

A system of recording and reporting financial activity is called

• Finance
• Accounting
• audit
• Budger

Things owned by a company

• liablities
• profit
• assets
• loss