The Influence of Advertising

_____________ would be an example of
an unethical action

• A sale for 50% off
• an out-of-context quote
• an informercial
• an endorsement from a
  well-known person

The most useful information in
an advertisement would be:

• The celebrity who uses the product
• The cost of the product
• The negative option
• The music

A commercial that is 30 minutes or longer is commonly called:

• An advertisement
• A viral campaign
• A film
• An infomercial

Digital music and streaming services are commonly sold using...

• a negative option
• Comparison pricing in an
  ad
  
• a positive option
• An offer to work at home

Advertisements using a well-known person are examples of
the ______ advertising technique.

• status
• hero endorsement
• unfinished comparison
• peer approval

Buyers of a product in a commercial are usually_____________.

• providing useful information.
• paid actors who are told what to say.
• verified by fact checkers
• are the most reliable opinions

An infomercial is a type of...

•  “bait and switch.”
• very long commercial
• advertising technique
• credit card scam

Credit repair service ads may be misleading because...

• they use music.
• they make promises to
  consumers who are in credit trouble.
• they offer expensive vacations
• they use the old "bait and switch"

This type of ad gives consumers incomplete information.

• status
• physical attraction
• peer approval
• unfinished comparison

It is always unethical when an advertising special says "out-of-stock".

• True
• False