Promotion: Communication and Personal Selling

This is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

• Advertising
• Promotion
• Personal Selling
• Public Relations

Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

• communication

• advertising

• personal selling

• public relations

The ___________________ begins the communication process by creating the message.

• sender

• receiver

The __________________ is the subject, emotion, or idea that is being communicated.

• message

• encoding

• decoding

• feedback

When the sender converts an idea into a message that the receiver can understand:

• message
• encoding
• decoding
• feedback

This requires the receiver to interpret the transmitted information in order to understand the message.

• message

• encoding

• decoding

• feedback

This is the method selected to convey the message.

• message channel

• industrial channel

The individual or group of people for whom the message is meant; these could be customers or potential customers.

• Sender

• Receiver

This is anything that makes it difficult for the receiver to understand the message.

• Noise

• Feedback

This is the receiver’s reaction or response to the message.

• Feedback

• Noise