4 P's of Marketing

Does a product have a life cycle?

• Yes
• No
• Maybe

Marketing is the bridge between the producer and the consumer. 

• True
• False

Things that people desire based on personality, experiences, or information about a product.

• wants
• needs
• tangible
• intangible

Basic necessities such as food, clothing, shelter.

• wants
• needs
• tangible
• intangible

Percentage of total sales generated by competing companies.

• Marketing mix
• Industrial market
• Market share
• Marketing

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

What is not a traditional method of advertising?

• Public Relations

• Television

• Radio

• Magazines

What is a producer

• A business that only sells to the consumer
• A business that creates a good
• A business that only sells to other businesses

Which describes a product?

• Tangible
• Intangible

Which is an example of a product?

• Train Vacation
• Haircut
• Spa Day
• Pencil case