Sports Marketing Foundation

Sports Marketing is a new concept

• True

• False

A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.

• Selling

• Industrial Marketing

• Sports Marketing

• Advertising

This term is used to describe all potential customers who have the desire and ability to purchase a business’s products

• market

• sales zone

• consumer

• industry

This is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants

• Selling

• Marketing

• Advertising

• Globalization

Involves determining the best way to get products or services to customers

• Distribution

• Pricing

• Marketing-information Management

• Product/Service Management

This involves gathering and using information about customers to improve business decisions

• Distribution

• Pricing

• Marketing-Information management

• Product/Service Management

Uses advertising and other forms of communication to distribute information about products or services

• Promotion

• Financing

• Selling

• Marketing

This involves designing, developing, maintaining, improving or acquiring products or services to satisfy customer needs and wants

• pricing

• Product/service management

• marketing-information management

• distribution

This is the process of establishing and communicating to customers the value of goods and services

• Distribution

• Pricing

• Marketing-information management

• Product/Service Management

This is any direct and personal communication with customers to assess and satisfy their needs and wants

• Promotion

• Financing

• Selling

• Marketing