The scientific study of how a person’s thoughts, feelings, and behavior influence and are influenced by social groups.

• Social Psychology

• Group Psychology

• Society Psychology

• Pressure Psychology

The process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual.

• Social Influence

• Society Influence

• Group Influence

• Isolated Influence

Changing one’s own behavior to match that of other people.

• Conformity

• Groupthink

• Obedience

• Compliance

Kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problem with which the group is concerned.

• Groupthink

• Conformity

• Obedience

• Compliance

Example: Studies have found that if members of a jury individually favored a relatively low amount of punitive damages before deliberation, after deliberation the amount usually lessened further. Similarly, if the individual jurors favored stiffer penalties, the deliberation process resulted in even higher penalties.

• Group Polarization

• Social Facilitation

• Social Loafing

• Deindividuation

If a task is perceived as easy, the presence of other people seems to improve performance, which is called _____________. If the task is perceived as difficult, the presence of others actually has a negative effect on performance, which is called _____________.

• Social Facilitation; Social Impairment

• Social Impairment; Social Facilitation

Think about a time when you were in a group setting, where a teacher or coach was giving your group instructions. You likely did not pay as close attention to the instructions being given as you would if you were being spoken to one-on one, because you likely assumed that everyone else was listening, so if you missed a word or two, it was probably no big deal. This is an example of:

• Social Loafing

• Groupthink

• Compliance

• Deindividuation

People in a crowd feel a degree of anonymity and are more likely to act impulsively as a result. Some real life examples of this concept are the Ku Klux Klan and the Stanford Prison Experiment.

• Deindividuation

• Social Loafing

• Groupthink

• Compliance

Branch of psychology that studies the habits of consumers in the marketplace.

• Consumer Psychology

• Market Psychology

• Social Psychology

• Society Psychology

Changing one’s behavior as a result of other people directing or asking for the change.

• Compliance

• Obedience

• Conformity

• Groupthink