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Chapter 5 - Market Your Business

Authored by Bernice Broussard

Other

11th - 12th Grade

20 Questions

Used 5+ times

Chapter 5 - Market Your Business
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pricing that is determined by considering what competitors charge.

competition-based pricing

cost-based pricing

psychological pricing

demand-based pricing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Different products and services a business sells

product mix

cash discounts

discount pricing

positioning

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Offered to customers to encourage early payment of invoices

cash discounts

seasonal discounts

trade discounts

discount pricing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pricing determined by using the wholesale cost of an item as the basis for the price charged

cost-based pricing

demand-based pricing

psychological pricing

competition-based pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Pricing that is determined by how much customers are willing to pay for a product or service

demand-based pricing

cost-based pricing

psychological pricing

competition-based pricing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service

marketing concept

seasonal discount

market share

marketing mix

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the processes used to determine and satisfy the needs of customers and the company

marketing

marketing mix

market share

branding

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