Chapter 7

Chapter 7

University

10 Qs

quiz-placeholder

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Chapter 7

Chapter 7

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Anu Laukkala

Used 45+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the core customer value for travelers who stay overnight at hotels?

Free continental breakfast and newspaper

Relaxation and a good night’s sleep

In-room iron, hairdryer, and Internet access

Location near the airport

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Soft drinks, soap, and magazines are examples of ______ products.

Convenience

Specialty

Unsought

Shopping

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A hospital purchases a new MRI machine costing millions of dollars. This is an example of a:

Service or supply

Part or material

Capital item—installation

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Mercedes introduced C-Class cars for $30,000 without hurting its ability to sell other models priced at $100,000 or more. The new car was an example of successful:

Downward line stretching

Sideward line stretching

Upward line stretching

Product line filling

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Kraft markets several brands in multiple product categories, such as cheese and dairy products, cereals, and sauces. These items are examples of the:

Product line

Line filling

Product mix

Line extension

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The number of different product lines a company carries constitutes a product mix’s:

Depth

Width

Consistency

Match

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Tom is willing to pay more for name brand products because he believes that he attains greater value. This describes which concept?

Intangibility

Brand superiority

Brand extension

Brand equity

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