Intro to Marketing Final Review Part 2

In order to stay in business, marketers must anticipate not only the ____ needs of consumers, but _______ needs as well.

• past

• present

• future

• B and C

The projection of probable future sales in units or dollars

• sales forecast

• mass marketing

• executive summary

• performance standards

skills of people who own and operate businesses are

• privatization

• owners

• entrepreneurship

• none of the above

the shortages of economic resourcews

• scarcity

• supply

• demand

• all of the above

If a person buys a Big Mac from McDonald's they are considered a

• hungry person

• customer

• buyer

• consumer

• B and D

What does the S in SWOT stand for?

• standard

• strength

• safety

• sales

What is marketing

• getting the word out to customers about a product

• advertising to large group of people

• The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchange that satisfy individuals and organizational objectives

• none of the above

The baby boom occurred during what years

• 1966-1974

• 1964-1976

• 1965-1979

• none of the above

Which is not a characteristic of a free enterprise

• no government control

• government control

• competition

• risk

Coca-cola, Disney, McDonald's and Citibank are examples of _________ brands

• generic

• national

• private distributor

• none of the above