
Chapter 14
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University
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Anu Laukkala
Used 14+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Consumers and business buyers benefit from Internet buying because it is convenient, interactive and immediate, offers a wealth of comparative information and ______
Provides access to a greater product selection.
Leads to quicker product delivery.
Filters out unethical vendors.
All of the above.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In consumer marketing, a customer database might contain all the following EXCEPT:
Competitive suppliers
Customers' ages
Customers' past purchases
Customers' preferences
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Suppose you wanted to sell custom-built cars to consumers using one of the major methods of direct marketing. Which do you think would be the most effective?
Telemarketing
Direct-mail marketing
Catalog marketing
Kiosk marketing
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Robert's Clothiers operates a downtown store and an e-tail site on the Web. Robert's is an example of a(n):
ISP
Click-only company
Click-and-mortar company
Transaction site
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which “C” of effective Web site design refers to the site’s ability to tailor itself to different users or to allow users to personalize the site?
Customization
Communication
Clarity
Context
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Jason was looking at information on a Web site when an advertisement appeared suddenly in a new window in front of the window he was viewing. This is an example of a(n):
Search-related ad
Banner ad
Infomercial
Pop-up ad
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Unsolicited, unwanted commercial email
messages are called:
Junk mail
Blogs
Spam
Viral marketing messages
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