unit 2 campaign strategies

A group of labor union workers decide to create buttons to support a candidate. This is an example of:

• Testimonials/Endorsements

• negative attack ads

• Plain folks

• Glittering Generalization

A candidate creates a TV ad highlighting positive events/facts from his first term as president. This is an example of:

• Stacking the deck

• negative/ attack ads

• Plain folks

• Glittering generalities

Two candidates decide to attend a county fair to promote their campaign while wearing jeans and rolling up their shirt sleeves. This campaign strategy is known as:

• Stacking the deck

• Testimonials/Endorsement

• Plain folks

• Glittering generalities

A candidate decides to highlight failures about his opponent. This is an example of:

• Negative or Attack Ads

• Glittering generalities

• Stacking the deck

• Testimonials/Endorsemen

A vice president decides to run for office, but worries that people will link him to the outgoing, unpopular president. This is an example of:

• stacking the deck

• Guilt by association

• Glittering generalities

• Plain folks

What type of strategy is this?

• Negative or Attack Ads

• Plain folks

• Glittering generalities

• Testimonials/Endorsements

what kind of strategy is this?

• Plain Folks

• Negative/ Attack Ads

• Stacking the deck

• Glittering generalization

Which propaganda technique is exemplified by the above image of presidential candidate Jimmy Carter working on his peanut farm?

• Guilt by association

• Plain folks

• Transfer

• Glittering generalities

Talk about your accomplishments without mentioning your failures, take credit for the achievements of the previous administration and extend none of those courtesies to your opponent.

• stacking the deck

• negative/ attack ads

This image of Beyonce and Jay-Z with a candidate is an example of what strategy?

• Glittering generalizations

• Plain Folks

• Testimonial/ Endorsements

• Glittering Generalities