Marketing Fundamentals Test Review

What is segmentation?

• Anything offered to a market by the business

• Identify group of people most likely to become customers

• Successful promotion

• Part of the marketing mix

Marketing connects __________ to __________

• Producers to Consumers

• Goods to Services

• Workers to Sales People

What is NOT one of the four P's of marketing?

• Price

• Promotion

• Product

• Producers

The value of money or it's equivalent placed on a good or service is ___________.

• Product

• Promotion

• Price

• Place

You can conduct a SWOT analysis...

• Once a year

• As many times as you'd like

• Quarterly

• Bi-annually

Can the same marketing strategy be applied to any situation?

• Yes

• No

What is an example of form utility?

• Adding a zipper to jeans

• Pumpkin spice lattes in the fall

• Accepting all forms of credit cards

• Email marketing

Where does marketing occur?

• Wherever stores are

• Wherever trucks are

• Wherever customers are

• Wherever promotions are

A group of customers a business seeks to attract who have specific, similar needs

• Marketing

• Behavioral Segmentation

• Target Market

• Relationships

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs

• Target Marketing

• Marketing

• Segment Marketing

• Relationship Marketing