Sports & Entertainment Marketing Quiz

Sports & Entertainment Marketing Quiz

9th - 12th Grade

20 Qs

quiz-placeholder

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Sports & Entertainment Marketing Quiz

Sports & Entertainment Marketing Quiz

Assessment

Quiz

Computers

9th - 12th Grade

Hard

Created by

RACHEAL ROUTT

Used 34+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A specific group of consumers that an organization selects as the focus of its marketing plan.

market
clients
customers
target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

marketing concept
marketing mix
market
marketing

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

market segmentation
demographics
psychographics
geographics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Basic necessities such as food, clothing, shelter.

wants
needs
tangible
intangible

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Things that people desire based on personality, experiences, or information about a product.

wants
needs
tangible
intangible

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.

behavioristics
demographics
geographics
psychographics

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

are manufactured by licensees under an agreement with a licensor.

Brand products

licensed products

new products

private products

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