Sports & Entertainment Marketing Quiz

A specific group of consumers that an organization selects as the focus of its marketing plan.

• market
• clients
• customers
• target market

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

• marketing concept
• marketing mix
• market
• marketing

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

• market segmentation
• demographics
• psychographics
• geographics

Basic necessities such as food, clothing, shelter.

• wants
• needs
• tangible
• intangible

Things that people desire based on personality, experiences, or information about a product.

• wants
• needs
• tangible
• intangible

Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.

• behavioristics
• demographics
• geographics
• psychographics

are manufactured by licensees under an agreement with a licensor.

• Brand products

• licensed products

• new products

• private products

is a word, phrase, symbol, or design that identifies and distinguishes the company from others.

• Trade design

• Service mark

• Trademark

• None of the above

consists of a spoken name and the corresponding design, logo, or symbol

• Brand image

• Brand identity

• Brand information

• Brand idea

When choosing a sponsor, you should make sure your ______(s) align.

• Target Market
• Mission Statement
• Branding
• Finance