
Marketing 3.01 & 3.03
Authored by Linda Cosgrove
Business
9th - 12th Grade
Used 42+ times

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19 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is the quality level of a product an important product or service management decision?
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which is an unethical situation in product or service management?
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is one way businesses use computer technology to obtain information to improve their product or service mix?
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed as consumer products. To correct this problem, which action should the company take?
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business is behaving unethically if its product's label contains what component?
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which technological tools help employees simultaneously access the same information about a business's products?
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