Marketing 3.01 & 3.03

Marketing 3.01 & 3.03

9th - 12th Grade

19 Qs

quiz-placeholder

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Marketing 3.01 & 3.03

Marketing 3.01 & 3.03

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Linda Cosgrove

Used 42+ times

FREE Resource

19 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the quality level of a product an important product or service management decision?
It identifies a product's brand.
It reflects the image of the business
It protects the consumers.
It refers to the way the product works.

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is an unethical situation in product or service management?
Vincent Electronics discontinues production of a slow-moving solar calculator
Travis Manufacturing uses recycled materials for its product packaging.
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
The Simpson Company embellishes the information that it places on its product labels

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is one way businesses use computer technology to obtain information to improve their product or service mix?
By mailing questionnaires to customers
By tracking visitors to their websites
By compiling detailed databases
By preparing interactive software programs

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed as consumer products. To correct this problem, which action should the company take?
Product liability
Product recall
Guarantee
Warranty

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business is behaving unethically if its product's label contains what component?
Nutritional values
Recyclable materials
Mandatory requirements
Misleading information

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor’s brand. Which strategy would be mostappropriate to use in this situation?
Take the product off the market.
Do nothing; fluctuations in sales are common.
Modify the product to renew customer interest.
Triple the advertising budget for the product.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technological tools help employees simultaneously access the same information about a business's products?
Memory card
Micro-portal
Intranet
Generator

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