Parts of a Business Plan

The Executive Summary

• is what the reader most likely will read first.

• should generate enough interest to make someone want to read further.

• should stand out by delivering a strong message.

• all of the above

Long-term goals should be achieved in

• 1-3 years

• 3-5 years

• 12 months or less

Short term goals should be achieved in

• 1-3 years

• 3-5 years

• 12 months or less

medium-term goals should be achieved in

• 1-3 years

• 12 months are less

• 3-5 years

Distribution means to _________

• Make

• Receive

• Create

• Deliver

Part of the business plan that projects the income, expenses, and profits of a business over a multi-year period

• Business Plan

• Operational Plan

• Sales/Marketing Plan

• Financial Plan

This section of your business plan, will explain how the business will be managed on a day-to-day basis.

• Sales/Marketing Plan

• Statement of Purpose

• Appendix

• Operational Plan

This section of the business plan will help determine your financial needs.

• Financial Management
• Operations
• Marketing
• Introduction

A business plan is important for a new business for all of the following reasons EXCEPT

• it makes you think about all aspects of your business
• it can help you communicate your ideas to others
• it guarantees you will get financing for your business
• it can serve as a tool for managing your business

The part of the business plan that includes supporting documents that provide additional information and backs up statements made in the body of the report.

• Concluding Statement

• Executive Summary

• Appendix

• Product/Service Description