SEM1 2.03-2.04

When or how should a new business obtain information about its customer base in order to learn about needs and wants of a target market?

• before it implements organizational changes

• only when there appears to be a problem

• if ticket sales show short-term improvement

• in a proactive and systematic manner

Sporting goods businesses often gather marketing information to accomplish which action?

• Identify trends

• obtain licensing contracts

• gain the respect of competitors

• adjust credit ratings

What is one way that sport or event marketers use marketing information?

• to determine credit scores

• to change economic trends

• to develop new products

• to prepare sales invoices

What kind of goals should sport or event marketers set if they have the appropriate data?

• open-ended

• realistic

• general

• broad

Which of the following is NOT a part of setting S-M-A-R-T goals?

• time-bounded

• measurable

• selling

• achievable

To know what web sites and advertisements visitors see, sports and event e-marketers would check which component?

• Text files

• Clickstream data

• Direct Delivery programs

• Internet service providers

Which is a secondary source of information for a sport or an event?

• Personal interviews

• Computerized surveys

• Accounting records

• Demographic reports

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• Government sources

• Telephone surveys

• Primary databases

• Personal questionnaires

What is an example of a secondary source of data that a sport/event marketer can obtain internally?

• Magazine Article

• Trade Journal

• Government Website

• Sales Report

Focus groups are a great way to collect which type of data in an unbiased way?

• Primary, quantitative

• Secondary, qualitative

• Primary, qualitative

• Secondary, quantitative