Unit 5 Creating Promotional Content in Sports and Entertainment

This type of promotion is designed to promote and sell a specific product or service. It might introduce a new business or explain new products and services.

• Product Promotion

• Institutional Promotion

• Industrial Promotion

• Commercial Promotion

The target market can be divided into groups with similar characteristics by using demographic, geographic, and psychographic information. This is called:

• Diversification

• Commercialization

• Industrialization

• Segmentation

This is market segmentation that is based on characteristics such as age, gender, income, ethnicity, occupation, and education.

• Geographic Segmentation

• Demographic Segmentation

• Psychogrpahic Segmentation

• Industrial Segmentation

This is market segmentation that is based on where customers and potential customers live.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

This is market segmentation that is based on customers' interests, activities, and values.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

This is a very small segment of a larger market that has an identifiable and unsatisfied need.

• Industrial Market

• Niche Market

• Commercial Market

• Tiny Market

Shuffleboard is a sport that is very popular in retirement homes because of its low physical fitness requirements. The fact that it appeals to OLDER people is a:

• Geographic Characteristic

• Demographic Characteristic

• Psychographic Characteristic

• Industrial Characteristic

If you started a company that manufactured snow skis, this type of segmentation would by the most important one for your new business.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Industrial Segmentation

Surfing and enjoyment of the outdoors is a:

• Geographic Characteristic

• Demographic Characteristic

• Psychographic Characteristic

• Industrial Characteristic

More than $13 billion is spent annually on swimsuits in the United States. However, only a small fraction of that is spent on "modest" swimsuits. The modest swimsuit market is a:

• Industrial Market

• Niche Market

• Commercial Market

• Tiny Market