
CAB Chapter 13
Authored by Martha Fellman
Business
9th Grade
Used 78+ times

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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to a group of customers who share common wants and needs?
fan base
market
demographic
population
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to the process of creating, promoting, and presenting a product to meet consumers' wants and needs?
advertising
propaganda
marketing
sales
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to the process of getting goods and services to customers?
distribution
production
marketing
financing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which function of marketing includes protecting investments through risk management?
distribution
pricing
selling
financing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an aspect of marketing information management?
gathering and analyzing information about competitor's products
protecting investments
deciding how much to charge
informing consumers about your product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term is NOT an aspect of the marketing mix?
product
placement
population
price
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of distribution does not involve a middleman?
indirect distribution
channeling
third party distribution
direct distribution
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