CAB Chapter 13

Which term refers to a group of customers who share common wants and needs?

• fan base

• market

• demographic

• population

Which term refers to the process of creating, promoting, and presenting a product to meet consumers' wants and needs?

• advertising

• propaganda

• marketing

• sales

Which term refers to the process of getting goods and services to customers?

• distribution

• production

• marketing

• financing

Which function of marketing includes protecting investments through risk management?

• distribution

• pricing

• selling

• financing

Which is an aspect of marketing information management?

• gathering and analyzing information about competitor's products

• protecting investments

• deciding how much to charge

• informing consumers about your product

Which term is NOT an aspect of the marketing mix?

• product

• placement

• population

• price

Which type of distribution does not involve a middleman?

• indirect distribution

• channeling

• third party distribution

• direct distribution

Which expression refers to a situation where total sales equal total cost of production?

• median income

• price points

• supply equals demand

• break-even point

Which refers to the gathering and analyzing information on the makeup of a market?

• demographics

• cost analysis

• market research

• data analysis

Which is NOT included in the demographics of a population?

• age

• gender

• income

• last names