Marketing Product and Distribution

Marketing Product and Distribution

10th - 12th Grade

29 Qs

quiz-placeholder

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Marketing Product and Distribution

Marketing Product and Distribution

Assessment

Quiz

Business, Other

10th - 12th Grade

Medium

Created by

Kyle Berres

Used 86+ times

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29 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A complete set of all products a business offers to its market is its

product assortment
product line
brand
variety

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________consumers purchase products they use

Secondary
Business
Final
Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product designs start with the _________________product features

Beginning

Basic

First

Original

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What do we call all of the different items that a company makes or sells?

Product Depth
Marketing Mix
Product Mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can best improve a company's image?

Branding
Packaging
Product Extensions

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Comparing of different brands such as attribute or price based will take place when customers are purchasing:

Shopping goods

Unsought goods

Specialty goods

Convenience goods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which good requires direct personal selling, involving the marketer to inform consumers and convince them of a need in order to make a purchase (Door to Door)?

Shopping Goods

Specialty Goods

Convenience Goods

Unsought Goods

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