Marketing and its Traditional Approaches

He is a person who identifies the goods and services needed or wanted by the customers and markets them.

• Marketer

• Accountant

• Customer

• Consumer

He is a person or business that buys goods or avails of services produced or offered by a firm.

• Marketer

• Accountant

• Customer

• Consumer

He is a person who acquires goods or services for direct use and has no intention of reselling them or using them to create another good or service.

• Accountant

• Marketer

• Customer

• Consumer

It is a utility concept of Marketing which refers to the conversion of raw materials into products.

• Form utility

• Task utility

• Place Utility

• Time utility

It is a utility concept of Marketing which refers to offering services which consumers may not be capable of doing or may not like to do it themselves.

• Form utility

• Task utility

• Place utility

• Possession utility

It is a utility concept of Marketing which refers to the availability of the product or service at accessible locations.

• Form utility

• Place utility

• Time utility

• Possession utility

It is a utility concept of Marketing which refers to the satisfaction derived by customers in availing of products or services on time.

• Form utility

• Task utility

• Time utility

• Possession utility

It is a utility concept of marketing in which the time and place utilities overlap.

• Form utility

• Task utility

• Possession utility

• Place utility

It refers to the process of offering something to another and then being offered something in return.

• Exchange

• Transaction

• Marketing

• Talking

It is an agreement between a buyer and a seller to exchange goods or services.

• Exchange

• Transaction

• Marketing

• Talking