Promotion Strategy

Communication intended to persuade, inform, or remind a target market about a business or its products is

• Promotion

• Promotional Mix

The combination of different promotional elements that a company uses to reach and influence potential customers is

• Promotion

• Promotional Mix

Newspapers, Magazines, Direct Mail, Outdoor Activities (billboards, painted signs), Directories, Transit Advertising, Other Print Media (pens, hats, shirts, etc.), Television, Radio, and Internet are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Write a press release, Write feature articles, Submit captioned photos, Call a press conference, and Seek interviews are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Displays, Premiums- anything of value a customer receives in addition to the good/service purchased, Rebates- a return of part of the purchase price, Samples, and Sweepstakes and Contests are all examples of:

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Closing a sale after advertising, publicity, or sales promos have attracted the customer is

• Advertising

• Publicity

• Sales Promotion

• Personal Selling