Sports & Entertainment Marketing Final

Tangible items that have monetary value and satisfies your needs and wants, such as cars, tv, furniture, and clothing

• Valuables
• Services
• Goods
• Invaluables

The idea that a business should strive to satisfy customers needs and wants while generating a profit for the business

• Marketing Mix
• Marketing Management
• Marketing Concept
• Content Marketing

What is Marketing mix? (4 P's)

• Price,product, planning, promotion
• Price, Product, Place, Promotion
• Price, product, Pest, Promotion
• Price, Product, Planning, Place

The process of dividing markets into segments on the basis of consumer life styles, attitudes, behavior, and drives

• Demographics
• Markets
• Psychographics
• People

Belonging to or characteristic of a particular region.

• Demographics
• Geographics
• Target Markets
• Content Marketing

The advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible

• Individual Marketing
• Marketing Concept
• Content Marketing
• Mass Marketing

This is the marketing function that includes the process of deciding how to physically get the goods to the customers,

• financing
• selling
• management
• distribution

The marketing function that includes obtaining, developing, maintaining, and improving a product/service in response to market opportunities.

• distribution
• product/service management
• selling
• marketing mix

Concentrating all marketing efforts on a small but specific and well-defined segment of the population.

• mass marketing
• specialized marketing
• niche marketing
• generalized marketing

A peak season is best described as which of the following?

• When a sport is in it's most competitive period.

• When a sport has finished for a few months.

• When a sport is in it's training period.

• When a sport is starting to recruit new players.