Marketing Research

A questionnaire survey is an example of:

• Quantitative research

• Primary Research

• Secondary research

• Qualitative research

Discovering new information in your LHS survey is called

• Consumer Research

• Primary Research

• Secondary Research

• Marketing Research

Following is observational research

• A survey

• The gathering of primary data by observing relevant people

• The gathering of data that people normally are unwilling or unable to provide

• A doctor's check-up

People having sent the customer survey back are called

• Sample

• Customers

• Respondents

• Survey-senders

A focus group is an example of

• Quantitative research

• Qualitative research

• Secondary research

• No research

Surveying LHS students about a school store would be called a

• focus group

• survey group

• student group

• population group

An example of a qualitative question would be ....

• How do you like french vanilla coffee in the school store ?

• How many candy bars should be stocked in the school store ?

• On a scale of 1 to 10 how do you rate the pizza in the school store ?

• True of False, most students prefer water instead of soda

An example of a quantitative question would be....

• Why do LHS students like pizza instead of hot dogs ?

• How many cups of iced coffees do LHS students consume?

• What is a churro ?

• Do Skittles give you cavities ?

Observational Research is also called....

• ethnographic research

• primary research

• secondary research

• taking a survey