Marketing Research

Marketing Research

10th - 12th Grade

9 Qs

quiz-placeholder

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Marketing Research

Marketing Research

Assessment

Quiz

Other

10th - 12th Grade

Hard

Created by

MaryAnne Walczuk

Used 3+ times

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9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A questionnaire survey is an example of:

Quantitative research

Primary Research

Secondary research

Qualitative research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discovering new information in your LHS survey is called

Consumer Research

Primary Research

Secondary Research

Marketing Research

3.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Following is observational research

A survey

The gathering of primary data by observing relevant people

The gathering of data that people normally are unwilling or unable to provide

A doctor's check-up

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

People having sent the customer survey back are called

Sample

Customers

Respondents

Survey-senders

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A focus group is an example of

Quantitative research

Qualitative research

Secondary research

No research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Surveying LHS students about a school store would be called a

focus group

survey group

student group

population group

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of a qualitative question would be ....

How do you like french vanilla coffee in the school store ?

How many candy bars should be stocked in the school store ?

On a scale of 1 to 10 how do you rate the pizza in the school store ?

True of False, most students prefer water instead of soda

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of a quantitative question would be....

Why do LHS students like pizza instead of hot dogs ?

How many cups of iced coffees do LHS students consume?

What is a churro ?

Do Skittles give you cavities ?

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Observational Research is also called....

ethnographic research

primary research

secondary research

taking a survey